Darko Farms — Brand Guidelines

Brand Guidelines

DARKO FARMS

Version 1.0 · 2026

Part One

Logo & Identity

The mark, its type, its colors, and how it applies to print and apparel.

The Logo

The Darko Farms identity has two lockups: the horizontal wordmark for everyday use, and the circular emblem for seals, stamps, and compact applications.

PRIMARY WORDMARK

CIRCULAR EMBLEM

Clearspace

Keep the area around the logo free of other elements. Use the height of the leaf as the minimum clearspace on all sides.

Do Not

✗ Do not stretch or distort the logo.
✗ Do not recolor or add effects.
✗ Do not rotate the lockup.
✗ Do not place on busy backgrounds.
✗ Do not separate the emblem from the wordmark incorrectly.

Logo Typography

The logo pairs two typefaces: Correo for the DARKO wordmark, and Montserrat for the FARMS subheading.

DARKO WORDMARK

DARKO

Correo — Regular (400), used for the DARKO wordmark.

FARMS SUBHEADING

FARMS

Montserrat — SemiBold (600), wide letter-spacing for a clean, modern balance.

Logo Colors

The logo's palette is earthy and grounded: forest greens for the wordmark and a parchment cream for the emblem.

#1B2C03

Dark Forest Green

RGB 27, 44, 3
CMYK 80, 50, 100, 75
Pantone 5747 C
DARKO wordmark

#6A8D15

Leaf Green

RGB 106, 141, 21
CMYK 55, 25, 100, 20
Pantone 375 C
Leaf accent

#758826

Olive Green

RGB 117, 136, 38
CMYK 50, 30, 100, 30
Pantone 382 C
FARMS + wedges

#EFE4C8

Parchment Cream

RGB 239, 228, 200
CMYK 5, 8, 25, 5
Pantone 7527 C
Emblem background

Applications

The identity applied across stationery, apparel, and packaging. Keep logo, color, and placement consistent.

Business Card

Cap

Kraft Pouch

Coffee Cup

Part Two

Website Standards

The digital palette, type system, and components that carry the brand online.

Website Colors

The website palette extends the brand for screen: a deep field green, harvest orange, and soft crop greens for surfaces and accents.

#082E29

Dark Green (Navy)

RGB 8, 46, 41
CMYK 82, 55, 80, 70
Pantone 5535 C
Primary — text, dark surfaces

#FF7500

Orange

RGB 255, 117, 0
CMYK 0, 54, 100, 0
Pantone 2547 C
Primary — accents, CTAs

#DAFDA3

Light Green

RGB 218, 253, 163
CMYK 14, 0, 36, 1
Pantone 373 C
Secondary — highlights

#FFBC64

Peach

RGB 255, 188, 100
CMYK 0, 26, 61, 0
Pantone 7404 C
Secondary — warm accents

#EDF6F0

Light

RGB 237, 246, 240
CMYK 4, 0, 3, 4
Pantone 621 C
Background — page surface

Website Typography

At Aero carries the voice in headlines; General Sans keeps the body calm; Figtree handles navigation and labels.

DISPLAY

At Aero

Headlines.

BODY

General Sans

Body & captions.

NAV / LABELS

Figtree

Navigation & labels.

Heading LargeSeed, grain & agronomy

Heading MediumSeed, grain & agronomy

Heading SmallSeed, grain & agronomy

Eyebrow / LabelAa Darko Farms

BodySeed, grain & agronomy

FineprintSeed, grain & agronomy

Website Applications

How the website identity comes together: header navigation, buttons, hero surfaces, and the app icon.

HomeServicesSeedsAboutGallery

Seed · Grain · Agronomy

Buttons

Get in Touch →View on SeCan →

App Icon

Use the emblem on favicons, app icons, and social avatars where the full wordmark won't fit.